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The web site has the following in the homepage, "Thanks For Visiting Pizza Alfresco - Sydneys Favourite Mobile Woodfired Pizza Catering Service." I noticed that the web site also stated " The Real Taste of Naples." They also said " Thanks for visiting Pizza Alfresco, Sydneys home of authentic Italian, mobile wood-fired pizza catering. We cater for all types of events, large or small, private or corporate, with pizzas, pastas, salads and more. Its so delicious that if you close your eyes youll think youre in Naples. What makes us different to the rest? Hand formed dough the traditional Naples way." The meta header had pizza alfresco as the first optimized keyword. This keyword is followed by sydney wood fired mobile pizza, wood fired pizza, and sydney mobile pizza which isn't as important as pizza alfresco. The other words pizzaalfresco.com.au uses is sydney wood fired pizza. sydney pizza catering is included and might not be understood by search parsers.